Plan, organize, and schedule your content to keep your goals on track. Having a consistent delivery schedule and knowing the type of campaigns you need will help you to create successful email marketing.

When scheduling your emails, GlassHive discovered Tuesday emails sent between 9-11 am received the best engagement. Test sending emails on Tuesday to see if this works for your program.

Scheduling your emails at a consistent pace helps to maintain a good reputation with ISPs. Inconsistent emailing or sending too many may cause ISPs to limit your emails, which can delay the delivery time, poor customer experience, and likely decreased engagement.

GlassHive will not scrub or verify your contacts for you. You will need to ensure that the contacts you are reaching out to want to receive your marketing and that they have valid addresses.

A high bounce rate will affect your domain and the deliverability of future emails.

We recommend using BriteVerify or NeverBounce to scrub your contacts before uploading contacts or lists.

Email personalization increases your engagement and conversion rates. As the most basic email marketing best practice, personalization is a simple as adding your customer's first name in the subject line. Tailor your emails content to match your customer's interests

Keep your email design consistent and on-brand. Your customers should have seamless transition from your emails with CTA to your website. The fluid experience helps build brand recognition, trust, and engagement.

Colors align with the brand

Logo appears at the top (and links back to the website)

Anchor link text is short and indicative of the URL destination

Footer includes relevant company details and unsubscribe links

Text and images strike a good balance

Consider writing your subject line after you create the other parts of your email. Your subject line is like a handshake. It's the first introduction/impression users have to your email before they open. Place yourself in the reader's shoes and create a subject line that answers these three questions:

Use the 60/40 rule when designing your emails. Avoid spam filters by ensuring you have 60% text and no more than 40% image coverage. This ensure email deliverability while maintaining visibility on your customer's various devices.

Unsure? Preview your email using the preview button in our email designer. You can also Send a Test email to ensure you have a good balance of text and images based on your campaign's needs.

Email campaigns perform better when they are relevant and timely. Your content should provide a personalized experience that engages the interests of your audience and makes your brand stand out.

Lead your customers through your email using your content. Tailor your copy to be valuable and precise with actionable wording for the content's main goal.

Create your landing pages to align with your goals and to ensure your email content is consistent and ties to them. A seamless transition for the subscriber from your email promotes positive users experiences and nurtures trust in your brand. Match your email and landing page in terms of headline, copy, and content.

Be sure to check out the Sales Dashboard to measure which emails and landing pages have the best performance to tune your email practices. A good email marketer is never done testing.

Craft your email marketing practices by using A/B testing to improve your marketing content, open rates, and engagement. Build on what you know about your audience by testing everything to improve every part of your email campaign. A good email marketer is never done testing.

Running an A/B test is an easy process in GlassHive, you can choose to test by Subject line or content. GlassHive sends out your tests to a small portion of your list and sends the best performer out after 24 hours.