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Email Tips and Best Practices
Email Tips and Best Practices

How can I improve my emails? What are email best practices?

Andrew Crespo-Roman avatar
Written by Andrew Crespo-Roman
Updated over a week ago

Kick off your email campaigns right by following these email best practices

Make a schedule and plan ahead

  • Plan, organize, and schedule your content to keep your goals on track. Having a consistent delivery schedule and knowing the type of campaigns you need will help you to create successful email marketing.

  • When scheduling your emails, GlassHive discovered Tuesday emails sent between 9-11 am received the best engagement. Test sending emails on Tuesday to see if this works for your program.

  • Scheduling your emails at a consistent pace helps to maintain a good reputation with ISPs. Inconsistent emailing or sending too many may cause ISPs to limit your emails, which can delay the delivery time, poor customer experience, and likely decreased engagement.

Scrub Your Contacts

  • GlassHive will not scrub or verify your contacts for you. You will need to ensure that the contacts you are reaching out to want to receive your marketing and that they have valid addresses.

  • A high bounce rate will affect your domain and the deliverability of future emails.

  • We recommend using BriteVerify or NeverBounce to scrub your contacts before uploading contacts or lists.


  • Email personalization increases your engagement and conversion rates. As the most basic email marketing best practice, personalization is a simple as adding your customer's first name in the subject line. Tailor your emails content to match your customer's interests

Use consistent branding

  • Keep your email design consistent and on-brand. Your customers should have seamless transition from your emails with CTA to your website. The fluid experience helps build brand recognition, trust, and engagement.

Use these guidelines for your next campaign

  • Colors align with the brand

  • Logo appears at the top (and links back to the website)

  • Anchor link text is short and indicative of the URL destination

  • Footer includes relevant company details and unsubscribe links

  • Text and images strike a good balance

GlassHive offers the ability for your campaigns to be auto branded with your company logo and color scheme. Check out our article on how to.

Optimize your subject lines

  • Consider writing your subject line after you create the other parts of your email. Your subject line is like a handshake. It's the first introduction/impression users have to your email before they open. Place yourself in the reader's shoes and create a subject line that answers these three questions:

Who is the email from?

What's in this email for me?

What is the offer?

Email-to-text ratio

  • Use the 60/40 rule when designing your emails. Avoid spam filters by ensuring you have 60% text and no more than 40% image coverage. This ensure email deliverability while maintaining visibility on your customer's various devices.

  • Unsure? Preview your email using the preview button in our email designer. You can also Send a Test email to ensure you have a good balance of text and images based on your campaign's needs.

Engaging email content

  • Email campaigns perform better when they are relevant and timely. Your content should provide a personalized experience that engages the interests of your audience and makes your brand stand out.

  • Lead your customers through your email using your content. Tailor your copy to be valuable and precise with actionable wording for the content's main goal.

Optimize landing pages

  • Create your landing pages to align with your goals and to ensure your email content is consistent and ties to them. A seamless transition for the subscriber from your email promotes positive users experiences and nurtures trust in your brand. Match your email and landing page in terms of headline, copy, and content.

  • Be sure to check out the Sales Dashboard to measure which emails and landing pages have the best performance to tune your email practices. A good email marketer is never done testing.

Use A/B testing:

  • Craft your email marketing practices by using A/B testing to improve your marketing content, open rates, and engagement. Build on what you know about your audience by testing everything to improve every part of your email campaign. A good email marketer is never done testing.

  • Running an A/B test is an easy process in GlassHive, you can choose to test by Subject line or content. GlassHive sends out your tests to a small portion of your list and sends the best performer out after 24 hours.

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