Email is one of the most powerful tools your sales team can use to connect with prospects—but are you truly maximizing its potential?
Getting your prospects to engage with your emails is half the battle. With crowded inboxes, a generic or impersonal message tends to get lost in the shuffle. So, how do you stand out? Personalization is the key. Research shows that 52% of customers are likely to turn to competitors when a brand’s emails lack that personal touch. Simply addressing recipients by their first and last name creates a genuine connection and helps your message feel more human. This small adjustment can elevate your email from just another marketing message to the beginning of a meaningful relationship. The outcome? A remarkable 80% of consumers are more inclined to purchase from companies that deliver a personalized experience.
Now, you may be wondering, “Do I really have time to personalize each email I send?” With GlassHive, you don’t have to worry! Our platform streamlines the process, allowing you to automate personalization, including dynamic content such as names and other tailored details. This means you can send customized messages to your contacts without writing each one from scratch. It’s a win-win: you save time, and your prospects feel appreciated.
Whether you’re crafting graphical or plain-text emails, developing personalized content in GlassHive is more straightforward than you might think.
Adding personalization to subject lines
When creating a new campaign, the settings window will pop up and will allow you to insert personalization in the subject lines.
There you will see a series of options such as: "First Name, Last Name, Full Name and Email".
If you click on the emoji icon, you will see a variety of emojis you can also add to the subject line.
Heres an example of personalization with an emoji being used in the subject lines:
Adding personalization to graphical and plain text emails
When you're in the campaign builder, either for graphical or plain, click on a text field.
Click on "Insert" in the text toolbar.
**On Graphical Email Builder the "Insert" button is located on the far right:
There you will see a series of options such as: "First Name, Last Name, Email, etc".
Click on whichever option you want to use and it should insert the option you selected on the text in between brackets "[ ]".
**It is important to note that you can choose to write the command yourself, but you must keep the case sensitivity the same otherwise it will not work once the email is sent out.**
Lastly, should you chose to click on the "Send Test Email" button, you can preview your email before it is sent out.
It is important that you use your own email to send yourself a preview to ensure everything is correct before it is scheduled and sent out.
**Please note that the inserted command will appear as shown on the preview. At first, it may seem as though the command isn't working since it didn't replace the [First Name] with the contacts name. This is normal on test emails and will populate the contacts information once you actually schedule or send the email.
