In GlassHive, Contacts are the core element that powers the platform. Most analytics and workflows are centered around managing Contacts effectively. A Contact in GlassHive represents an individual person and includes several key details, such as:
First Name
Last Name
Email Address
Phone Number
Title
These fields, along with others, are used to organize and track important information about each Contact.
Status
A status in GlassHive serves as a simple indicator of a contact's current position within the sales pipeline. It helps categorize the stage of interaction with the contact but does not determine whether they are classified as a lead. Examples of statuses include "Talking," "Not Interested," and similar designations, providing clarity on engagement progress.
Buyer Role
A buyer role in GlassHive helps assess a contact's level of decision-making authority in purchasing decisions. This feature enables your sales team to identify key decision-makers and prioritize their outreach effectively.
Lead Score & Temperature
The lead score in GlassHive is a numerical value that reflects a contact’s engagement with your marketing efforts. It considers factors like interactions, demographics, and behavior to help prioritize leads based on their likelihood of converting into customers.
Interacting with a Contact
Interacting with a contact in GlassHive provides tools to streamline your workflow as a marketer or salesperson. You can assign a company to assess if their business aligns with your goals, view their past marketing interactions, review their full engagement history to see previous communications, and record sales opportunities when prospects show potential.
