Contacts are the main driving force in GlassHive. Most analytics will revolve around Contacts and how you manage them. A Contact in GlassHive represents a physical person. Each Contact has, in addition to other fields, the following:
First Name
Last Name
Email address
Phone Number
Title
Status
A straightforward indicator of the contact's current status in the sales pipeline. Please note that this field does not determine whether a Contact is classified as a lead. For example, statuses like "Talking," "Not Interested," and others.
Buyer Role
An easy way to gauge a contact's decision-making power for purchasing opportunities. Aim to identify decision-makers for your sales team!
Lead Score & Temperature
A lead score is a numerical value assigned to a contact based on their engagement with your marketing such as engagement, demographics, and behavior. It helps prioritize leads by indicating their likelihood of converting into customers.
Interacting with a Contact
You can make several changes to a Contact's record that will make your life easier as a Marketer or Salesperson. Assign a Company to better understand if their business is a good fit, see all the marketing they've interacted with in the past, review their full history to know who has already contacted them, or record sales opportunities when things are looking good.
