Lists are a collection of Contacts grouped together and given a name. They allow you to group similar Contacts to make it easier to focus your marketing efforts on common themes, preferences and needs.
*NOTE* A List is required in order to execute a marketing campaign though GlassHive
They can be leveraged to segment contacts based upon criteria of the users choice. These can range anywhere from where the contacts are located, company vertical, event leads etc...
Lists also determine which Contacts are considered Leads. If a Contact is part of a List that has been marked as a Leads List, it means those Contacts are deemed to be Leads.
Upon upload of any list you are able to designate if the list is going to be deemed a leads list.
You can also toggle any lists that have been created in GlassHive to be Lead lists or not. By selecting the "LEADS" toggle to either on/off will dictate if the contacts contained are deemed Leads or not.