Activities are records of actions taken by Users and Contacts. They give you an idea of how your Marketing and Sales efforts are performing, and how active Users and Contacts are.
You'll also be able to tell if a Contact is a Prospect or a Lead based on the kinds of activities associated with their profile.
There are two basic kinds of activities in GlassHive.
Sales Activities
Sales Activities are records of actions taken by Users. Common Sales Activities include:
Emails
Notes
Calls
Meetings
Sales Activities will help you keep track of all the interactions you have with your Leads. Emails and meetings are recorded automatically if you use Microsoft 365 integration. Calls and Notes need to be updated manually after every interaction.
Lead Activities
Lead Activities are records of actions taken by Contacts. Common Lead Activities can include:
Form Submissions
Open Email
Email Click
Open Campaign Email
Campaign Click-Through
Unsubscribed from Email Campaigns
