A contact profile in GlassHive serves as a centralized hub for managing customer relationships. It stores essential details such as name, email, phone number, company, and role, ensuring quick and easy access for sales and marketing teams.
Additionally, it tracks engagement metrics like email interactions, and form submissions, helping teams gauge interest levels and prioritize follow-ups. With lead-scoring capabilities, businesses can identify high-value prospects and focus on the most promising opportunities.
Contact profiles serve as a historical record by logging activities, notes, and past conversations, giving teams valuable context for future interactions. This comprehensive approach enhances customer engagement, improves conversion rates, and strengthens overall relationship management.
Overview
The Marketing Overview/Insights page on a contact's profile in GlassHive provides a comprehensive view of how a contact engages with your marketing efforts. It tracks key metrics such as email opens, link clicks, website visits, and form submissions, offering valuable insights into a contact’s interests and behavior.
Activities
The Activities page on a contact profile is a centralized hub that tracks all interactions and engagements with that contact. It provides a timeline view of emails, calls, meetings, notes, and other key activities, offering valuable insights into communication history. This page helps users stay informed about past interactions, identify engagement patterns, and ensure seamless follow-ups. Whether you're managing sales, customer support, or relationship-building, the Activities page keeps all relevant touchpoints in one place for easy access and reference.
Details
The Details page on a contact profile provides key information about the contact, including their name, company, job title, contact details, journeys, lists, and more!
Opportunities
The Opportunities section under a contact profile in GlassHive tracks potential deals and sales progress associated with that contact. It provides insights into deal stages, estimated values, and expected close dates.
Status
A status acts as a clear indicator of a contact’s current stage within the sales pipeline. It helps categorize interactions and track engagement progress without defining whether a contact is classified as a lead.
Statuses such as "Talking," "Not Interested," or other custom designations provide quick insights into where a contact stands in the outreach process. This visibility enables sales and marketing teams to stay organized, prioritize follow-ups effectively, and ensure a smoother workflow. By consistently updating statuses, teams can maintain clear communication and make data-driven decisions to nurture relationships and drive conversions. 🚀
Buyer Role
A buyer role in GlassHive helps assess a contact's level of decision-making authority in purchasing decisions. This feature enables your sales team to identify key decision-makers and prioritize their outreach effectively.
Lead Score & Temperature
Lead score is a dynamic numerical value that measures a contact’s level of engagement with your marketing efforts. It takes into account key factors such as email interactions, form submissions, and how often a lead is engaging to assess their potential interest and readiness to convert.
