What is Lead Score?
Lead Score is a point system that calculates the actions Leads have taken as a result of your Marketing efforts. It's designed to help you quickly identify how engaged a particular Lead is with your products or services.
How is Lead Score calculated?
Lead Score is determined in one of three ways:
A Lead that clicks on a link that is included on the email marketing campaign will get 1 point.
A Lead that submits a form on your website will get 5 points.
A User can also upload a list with an initial lead score. When this happens the User can give a Lead as many points as they want.
By editing the initial lead score on the contacts profile page
How are Lead Scores broken down?
HOT Lead - active for more than 30 days and has a score of 5 or more
WARM Lead - active for more than 30 days and has a score of 1 - 4
COLD Lead - has not been active for more than 30 days or has a score of 0