Manually adjusting a lead score helps fine-tune lead prioritization by incorporating human insights, aligning with strategic priorities, responding to market changes, and enhancing team coordination. This ensures the lead scoring system accurately reflects the most valuable factors for conversion.
Click on a contact.
Click on "Edit".
Input the initial lead score for your contact. This will add lead score to any pre-existing lead score.
IMPORTANT Make sure that your lead is part of a marketable list in order to be viewed in your "Leads" module.
Click "Save"
