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Different Types of Emailing
Different Types of Emailing
Christian Martin avatar
Written by Christian Martin
Updated over a week ago

Campaign's Graphical/Non-Graphical: Campaigns are utilized as mass communication to contacts either for informational purposes or marketing.

  • Campaigns do not log as sales activities

  • Campaigns have analytics associated with them

Learn More About: Graphical Campaigns

Learn More About: Non-Graphical Campaigns

Journeys: A journey is a series of automated emails to help with anything from onboarding to lead. This is an excellent way to have dynamic, personalized marketing or follow up for your contacts, based off their actions.

  • Emails sent through Journeys do not log as sales activities

  • Journeys have analytics associated with them

Learn More About: Journeys

Marketing Plan: Marketing plans are used to segment a collection of campaigns to make it easier to manage your various marketing initiatives. Whether it be by quarter or by topic, using a marketing plan makes the scheduling of multiple campaigns much more manageable. The results of Marketing Plans populate under the same place campaigns do.

  • Emails sent through Marketing Plans do not log as sales activities

  • Marketing Plans have analytics associated with them

Learn More About: Marketing Plans

One-To-One Email: One-To-One Emails are predominantly used as a method of following up with contacts and a One-To-One communication.

  • One-To-One Emails are logged as sales activities

  • One-To-One Emails do not have analytics associated with them

Learn More About: One-To-One Email

Bulk Email: Bulk Email's are predominantly used as a method of following up with contacts in mass to setup One-To-One communication.

  • Bulk Emails are logged as sales activities

  • Bulk Emails do not have analytics associated with them

Learn More About: Bulk Email

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