Campaign's Graphical/Non-Graphical: Campaigns are utilized as mass communication to contacts either for informational purposes or marketing.
Campaigns do not log as sales activities
Campaigns have analytics associated with them
Learn More About: Graphical Campaigns
Learn More About: Non-Graphical Campaigns
Journeys: A journey is a series of automated emails to help with anything from onboarding to lead. This is an excellent way to have dynamic, personalized marketing or follow up for your contacts, based off their actions.
Emails sent through Journeys do not log as sales activities
Journeys have analytics associated with them
Learn More About: Journeys
Marketing Plan: Marketing plans are used to segment a collection of campaigns to make it easier to manage your various marketing initiatives. Whether it be by quarter or by topic, using a marketing plan makes the scheduling of multiple campaigns much more manageable. The results of Marketing Plans populate under the same place campaigns do.
Emails sent through Marketing Plans do not log as sales activities
Marketing Plans have analytics associated with them
Learn More About: Marketing Plans
One-To-One Email: One-To-One Emails are predominantly used as a method of following up with contacts and a One-To-One communication.
One-To-One Emails are logged as sales activities
One-To-One Emails do not have analytics associated with them
Learn More About: One-To-One Email
Bulk Email: Bulk Email's are predominantly used as a method of following up with contacts in mass to setup One-To-One communication.
Bulk Emails are logged as sales activities
Bulk Emails do not have analytics associated with them
Learn More About: Bulk Email