Campaign's Graphical/Non-Graphical: Campaigns are a powerful tool for mass communication to contacts, delivering valuable information or compelling marketing messages.
Campaigns do not log as sales activities
Campaigns have analytics associated with them
Learn More About: Graphical Campaigns
Learn More About: Non-Graphical Campaigns
Journeys: A journey consists of a series of automated emails that guide contacts from onboarding to lead nurturing, creating dynamic and personalized marketing experiences tailored to their actions.
Emails sent through Journeys do not log as sales activities
Journeys have analytics associated with them
Learn More About: Journeys
Marketing Plan: Marketing plans serve as a strategic framework that organizes and segments your various campaigns, making it simpler to manage your marketing initiatives. Whether you’re planning by quarter or focusing on specific topics, a marketing plan streamlines the scheduling of multiple campaigns. Additionally, the results from your marketing plans are conveniently consolidated in the same area as your campaigns, providing a clear overview of your progress.
Emails sent through Marketing Plans do not log as sales activities
Marketing Plans have analytics associated with them
Learn More About: Marketing Plans
One-To-One Email: One-To-One Emails are predominantly used as a method of following up with contacts and a One-To-One communication.
One-To-One Emails are logged as sales activities
One-To-One Emails do not have analytics associated with them
Learn More About: One-To-One Email
Bulk Email: Bulk Email's are predominantly used as a method of following up with contacts in mass to setup One-To-One communication.
Bulk Emails are logged as sales activities
Bulk Emails do not have analytics associated with them
Learn More About: Bulk Email