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What is Spam Email?

How can Spam Email be avoided?

Erika Sanchez avatar
Written by Erika Sanchez
Updated over a week ago

What is Spam Email?

Spam is a type of email that was not granted verifiable permission by the recipient. It is also referred as "Unsolicited Bulk Email". Be proactive by checking out how to avoid spam filters.

How can Spam Email be prevented and avoided?

  1. Domain: Only send emails from a company domain and avoid using personal email providers such as yahoo, gmail, etc

    Make sure your company domain isn't blacklisted on a regular basis.

  2. DKIM: Authenticate your domain, this method legitimizes your bulk sending domain with our servers so they can send emails on your behalf. Setup your DKIM integration.

  3. Copy: Spam filters flag any email characteristics associated with spam.

    1. Avoid using too any exclamation points!!!!


    3. Keep it short

    4. Utilize spellcheck.

  4. Image-to-text ratio: Keep your image to text ratio around 70-30, text being the favor. Also consider some email clients don't always display images by default, unless the user has it on.

  5. Test your emails: Use the "Send Test Email" option in our platform, to review your campaigns layout and readability.



  6. Avoid Spam words: Limit your use of risky words to minimize your campaign's chance of going to spam.

    • Symbols: Excessive use of symbols (especially in your subject line) can trigger spam filters.

    • Exaggerated words of phrases: Act now, Call now, Click here, Open Link, Get started now, Exclusive deal, Instant Access, Limited time (see more below)

  7. Personalize your subject line: Subject lines are important when it comes to open rates, but they also reduce spam marks. Create a risk-free thoughtful subject so people do not quickly mark it as spam.

  8. Email best practices:

    • To ensure that your new subscribers receive all future emails, make sure to send a welcome email that includes a reminder to add your domain to their address book and to their "Safe sender" list.

    • Only send emails to recipients that have signed-up for your marketing emails.

  9. Email Score: Check your email spam score before sending

  10. Setup DMARC in your DNS account

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