Your click rate is a key metric for measuring how effectively your emails engage recipients. It tracks the percentage of recipients who click on a link within your email, offering insight into the quality and relevance of your content. Ideally, aim for a click rate of 5% or higher to ensure strong engagement.
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For example, if you send an email to 1,000 recipients and 200 open it, and out of those 200, 10 click a link, your click rate would be calculated as 10 clicks divided by 200 opens—resulting in a 5% click rate.

Write Relevant Content
Your subject line gets the email opened, but the content keeps recipients engaged. Ensure the body of the email and your links align with the subject. Keep your message concise and give recipients a clear reason to click.

Minimize Image Use
Many email providers, especially business-focused ones, block images by default. Avoid relying on images to convey your message. Too many images can also slow down load times, which may frustrate recipients with limited attention spans.

Maintain a Consistent Sending Frequency
Consistency helps recipients become familiar with your email cadence. Clearly communicate how often they’ll hear from you and stick to that schedule. Avoid overwhelming recipients by sending more than one email per week, unless the emails are transactional.

Segment and Personalize Your Content
While general emails have their place, segmenting your audience ensures more targeted and relevant communication. Group recipients by factors like industry, company size, or interests, then tailor your content to each segment. Personalized emails resonate better and encourage more clicks.