The Email Health Report provides insight into email deliverability and engagement, helping users assess the effectiveness of their email marketing strategy. It tracks key metrics such as open rates, click rates, bounce rates, and unsubscribe rates. A comparison over time allows users to spot trends and identify potential deliverability issues.
Additionally, bounce reasons are logged for failed email deliveries, providing visibility into potential problems with recipient mail servers. Users can then perform a Google search for the different SMTP errors they may see for explanations and possible resolutions.
What is email health?
There are a few different aspects to look at when analyzing your email health.
Email Reputation
This is a score based on your bounce rate, open rate, click rate, and unsubscribe rate to give you a quick indication of how well your emails are performing.
Good: 90% or more
Okay: 70% - 90%
Bad: 70% or less
Bounce Rate
Bounce rate refers to the percentage of emails that were rejected by the recipient's mail server.
Good: 0% - 1%
Okay: 1% - 2%
Bad: 2% or more
Open Rate
Open rate refers to the percentage of emails that were opened from those that received the email.
Good: 10% or more
Okay: 5% - 10%
Bad: 0% - 5%
Click Rate
Click rate refers to the percentage of emails where a link was clicked from those that were opened.
Good: 2.5% or more
Okay: 1.25% - 2.5%
Bad: 0% - 1.25%
Unsubscribe Rate
Unsubscribe rate refers to the percentage of delivered emails where the recipient unsubscribed.
Good: 0% - 0.2%
Okay: 0.2% - 0.5%
Bad: 0.5% or more
Why is email health important?
Just like it’s important to live a healthy lifestyle, it’s equally as important for your email campaigns. Email platforms such as Gmail, Yahoo!, etc. determine email reputation score based on how your subscribers interact with your emails. When your score is higher, your emails are more likely to be delivered to inboxes. And the opposite occurs when having a lower score. These KPIs give you valuable insight into determining if it’s time to readjust your strategy, clean up lists, or evaluate the type of content you're producing in order to achieve a higher reputation score.
How to find your email health report in GlassHive
Start by logging in to your GlassHive account. On the left hand side, click on the “Reports” icon.
2. Click on “Email health”, scroll down and see more information.
