GlassHive's marketing dashboard is essential for monitoring and optimizing marketing efforts, offering a centralized view of performance metrics across campaigns, channels, and customer touchpoints. It provides real-time insights into key indicators such as lead generation, engagement, ROI, and conversion rates. With this data, marketers can quickly identify what's working, adjust strategies on the fly, and allocate resources more effectively. A well-structured marketing dashboard enables teams to track progress toward goals, enhance decision-making, and demonstrate the impact of marketing initiatives, ultimately driving better business outcomes.
To access the Marketing Dashboard click on the "Marketing" icon located on the nav bar followed by the "Dashboard" tab.
From here you will find the following information:
Total Aggregate Data: houses Leads, Qualified Leads, Company Qualified Leads, and Form Submissions.
Monthly Revenue and Qualified Lead Quotas:
Monthly Qualified Lead Quota - you will be able to see how many Qualified Leads you have on a monthly basis and whether or not you have met or exceeded your monthly quota. Watch this video as a guide to setup your monthly quota
Possible New Monthly Revenue, Total Monthly Meetings, Total Monthly Opportunities, and Total Monthly Wins are estimates based on the number of leads you have for the current month and your conversion rates.
To view a different Month, Use this drop down feature
Website Analytics: You will also be able to view your website analytics if you have enabled the Google Analytics integration. You will be able to view the general website analytics, device analytics, and traffic sources analytics.
Campaign Overview: View how successful each of your campaigns have been. The charts show how many opens, clicks, and unsubscribes you have based on the number of recipients included in each campaign.
If you scroll down, all your Form Submissions will be visible here. They will automatically be classified as a hot lead. You will be able to implement forms that are consultations, newsletters, surveys, PPC, livestream, resource request, and Google AdWords
