IMPORTANT
DKIM Integration - It is important to update your DNS so that all the campaigns that are being sent through GlassHive look as though they are still coming from your domain. See Article on DKIM
Create List(s).You will only be able to send campaigns by selecting which List(s) you want to send them to. See Article Creating a List
With 100+ pre-made campaigns that are written and designed, you have the ability to generate leads now. You will also have the ability to edit these templates. If you decide you do not want to use one of the pre-made templates, you will still be able to create your own templates from scratch.
Please Note: Your emails may look slightly different on various devices/email clients depending on how that service renders HTML— but that's okay, your campaign outcome will not be affected.
To begin access the "Design Studio"
Click on the "Email" category, then you can either choose to use a GlassHive Template by clicking on one of our categories or use a template you created by clicking on "My Creations"
We will first cover how to leverage a pre-created template first then move to how to create your non-graphical campaign templates from your own templates.
Using Pre-Created Templates
To use a pre-created template you will need to choose a category of content. Once selected you will be able to look at the library of premade content.
Once a template has been selected hover over it select the 3 dots on the top right corner and select "Create Campaign".
You will need to choose if this is going to be a Regular Campaign or A/B Test Campaign
A Regular Campaign is only ONE campaign that gets sent out to the list(s) you select
An A/B Test Campaign is one campaign with TWO different subject lines. You will be able to send a % of both to a small number of contacts in your list. The Subject line that has the most opens will be sent to the remaining contacts in your list
OR
You can use A/B Test Campaign for TWO campaigns that have content that is slightly different. You will be able to send a % of both campaigns to a small number of contacts in your list. The Campaign with the Content that has the most click-through will be sent to the remaining contacts of your list
Once selected click on " Next"
You will then be able to create a name for your campaign, subject line, include the sender's name and email address, as well as make any additional changes to the email itself.
When editing your email you can leverage any options from the toolbar as shown: choosing a font family, inserting personalization, inserting any images, adding a hyperlink, choosing any collateral you'd like to use, inserting a signature, etc.
As noted above, be sure your email domain has been authenticated to improve email deliverability.
Once all customizations are complete select "Save & Continue".
You will then be prompted to select a list(s) you would like to send this campaign out to.
Once all list(s) have been selected again select "Save & Continue"
A prompt will then appear as your content review. Here you will need to verify all information associated with the campaign is correct.
Once verified select "Save & Continue"
Lastly, you will select a date and time you want the campaign to be sent.
Once the date and time have been finalized select "Schedule" and the campaign has been completed!
Using Your Non-Graphical Templates
To leverage the created template select the "Studio" category and then select "My Creations".
If you don't have any templates created follow the link below:
From here you can access all the templated content that you have created within your account.
Hover over a template and select the dropdown, then select "Create Campaign"
From here you would need to choose whether this is going to be a Regular Campaign or A/B Test Campaign
A Regular Campaign is only ONE campaign that gets sent out to the list(s) you select
An A/B Test Campaign is one campaign with TWO different subject lines. You will be able to send a % of both to a small number of contacts in your list. The Subject line that has the most opens will be sent to the remaining contacts in your list
OR
You can use A/B Test Campaign for TWO campaigns that have slightly different content. You will be able to send a % of both campaigns to a small number of contacts in your list. The Campaign with the Content that has the most click-throughs will be sent to the remaining contacts on your list
Once selected click on " Next"
You will then be able to create a name for your campaign, subject line, and include the sender's name and email address, as well as make any additional changes to the email itself.
When editing your email you can use any options from the toolbar as shown: choosing a font family, inserting personalization, inserting any images, adding a hyperlink, choosing any collateral you'd like to use, inserting a signature, etc.
As noted above, be sure your email domain has been authenticated to improve email deliverability.
Once all customizations are complete select "Save & Continue".
You will then be prompted to select a list(s) you would like to send this campaign out to.
Once all list(s) have been selected again select "Save & Continue"
A prompt will then appear as your content review. Here you will need to verify all information associated with the campaign is correct.
Once verified select "Save & Continue"
Lastly you will select a date and time you want the campaign to be sent.
Once the date and time have been finalized select "Schedule" and the campaign has been completed!
Can anyone from our sales team send Campaigns?
The following roles have access to creating and sending campaigns :
Super Admin
Sales
Marketers
If a user has "Read-Only" permissions, no matter the role above, they will not be able to edit or send Campaigns.
Please Note: Your emails may look slightly different on various devices/email clients— but that's okay, your campaign outcome will not be affected.