Automatic contact sunsetting helps protect your email deliverability by identifying contacts who have stopped opening your marketing emails.
How it works
GlassHive marks a contact as Unengaged when none of the last 8 marketing emails sent to that contact were opened.
The status belongs to the contact, so it follows them across your marketing lists.
Where sunsetting applies
Sunsetting applies when you select lists for:
Campaigns
Journeys
Marketing Plans
It does not currently apply to bulk one-to-one emails.
What happens when you select a list
GlassHive shows how many selected contacts are unengaged. They are excluded from the send by default, but you can choose to include them.
What happens to the contact
Being unengaged does not delete the contact, remove them from a list, or unsubscribe them. It changes how GlassHive handles them in supported marketing sends.
If GlassHive later records an open from the contact, their unengaged status is cleared automatically.
What about existing contacts?
GlassHive also evaluates existing contacts using their last eight marketing emails. Contacts with no recorded opens in those messages are marked Unengaged.
Why this matters
Continuing to send to people who consistently do not open email can reduce engagement and harm sender reputation. Sunsetting gives you a clear warning and safer default while leaving the final sending decision with you.