You will be able to see the results of your campaigns in two different places :
In your Marketing Dashboard
and, In your Campaigns page. This page will provide the most detail.
Understanding the data :
Opens versus Clicks
Opens occur when a 1 pixel image gets downloaded from the email. So, whatever caused the image to get downloaded, essentially. The following are examples of different scenarios that can cause an email to appear as open - recipient deletes the email, a bot causes the 1 pixel image to get downloaded, etc. That's the only way that the marketing industry knows how to track email opens. It is because of this reason, that GlassHive does not consider opens as a Leads
VS
Clicks can also be triggered by spam or some kind of bot. This is a problem across any digital marketing platform. This may sometimes cause clicks to appear duplicated. The best approach is to reach out to those Leads. In fact, we have seen that the most successful salespeople are those that follow these numbers.
2. What should the % of Opens and Clicks mean to you?
The average open rate for IT Industry is at 15% with an average of 2.78% click-through rate. If your click through rate is 2% or higher, your campaign could be considered successful. If your click through rate is under 2%, you should consider the following in order to improve your campaigns outcome :
Use A/B Testing
Keep your campaign short and sweet
Create a subject line that adds curiosity
Send a test email to yourself and open it on both desktop and mobile to check format
Make your buttons visible without having to scroll down
Use images and videos to catch your prospects attention
Tuesday is the best day to send out campaigns, but you could also receive good open/click rates on Monday and Wednesday
Best time to send campaigns are 10am - 11am and 8pm-12am
Consider adding more prospects by purchasing a list. Eg. MountainTop Data
3. Recipients
This will not include duplicates or unsubscribes
4. Unsubscribes
This will include all the contacts that unsubscribed from this campaign
5. Not Opened
This will include all the recipients that did not open the email
6. Bounces
This will include both soft and hard bounces