The Social Analytics tool within GlassHive provides data-driven insights and best practices to help optimize your email campaigns, calls, and sales activities. It pulls information from over 22,000 active users across 29 countries and more than 70 million recorded activities, making it a powerful resource for refining your marketing and sales strategies.
How to Access the Social Analytics Tool:
Navigate to the "Social Analytics" section within your vendor account.
Here, you'll find a range of metrics and benchmarks based on community data from GlassHive users.
Key Features and Metrics:
Tips:
Use this section to reference best practices for scheduling email campaigns. It highlights the optimal days and times for sending emails based on global user activity.Sales Activities Benchmarks:
The Social Analytics tool provides benchmarks on:Emails Per Month: Shows how many emails have been sent by top-performing salespeople, including one-off emails, email campaigns, and automated journeys.
Calls Per Month: Displays how many calls the best-in-class salespeople are making on the platform. For example, top performers have logged over 1,000 calls in a single month.
Sales Pipeline Insights:
You can view insights on how many sales activities it typically takes to progress through the sales pipeline, such as:Calls to Meetings: See how many calls are needed on average to secure a meeting.
Meetings to Opportunities: Track how many meetings it takes to turn a contact into a sales opportunity.
Opportunities and Wins:
Gain insights into how many opportunities and wins are being generated per month by top salespeople. This can help set performance goals for your own team.Best Days to Close Deals:
This provides data on the most successful days for closing deals. Generally, Tuesday through Thursday offers a higher success rate, with Monday and Friday showing a slight drop-off while Saturdays and Sundays are the least likely days to close deals.
This comprehensive tool is essential for understanding industry benchmarks and optimizing your marketing and sales tactics and KPI’s to align with best practices