Now that you have selected the kind of content you want to add, it is time to build and add to your library within your GlassHive vendor account.
Adding content here allows your partners to access everything you choose to share from your library. This means they can execute campaigns right from their instance while dynamically having all assets auto-branded into each partner’s logo and colors. You can also make edits to the master content in your library, which then auto-updates across all your partners, and If you so choose, partners can also edit content within their instance to fit their specific needs. Last but not least, all data rolls up to your reporting (more on this later).
You can also upload and share royalty-free assets and video content that can be used by partners to enhance their existing and new campaigns.
GlassHive can help you choose and add your content as needed with our white-glove service. If you receive white-glove service, you can provide your GlassHive Account Manager assets and content. They will take time to sift through the provided content and build a marketing plan outlining what assets/ content we'll use in their intended timeline usage. Once approved, GlassHive will take the approved content and build it within your vendor account.
If you have decided to do this yourself, rest assured your Account Manager is still here to provide training and resources as needed to get you going on your own.
Here is how to add and build content within your account:
Adding/Uploading Content & Marketing to Your Library
Log in to your vendor account
Go to “Partner Resources”
Go to “Collateral”
Click the “Add Collateral +” button at the top
From here, you have two options:
Upload the file(s), .jpg, .png, .pdf, .mov, .mp4, by either drag and drop or click on the “choose file(s)” button
Add the URL to where the file currently lives and click the “Add” button
Give this file a name, and click “save” at the bottom
Once done, the file(s) will be added to the “Unpublished” area
Go to the “Unpublished” area
Go to the specific collateral you wish to publish to your partners and click on “Options.”
From the drop-down, you get four options:
“Publish” - Publish the collateral for partners to have access to
“Edit” - Edit file name of collateral
“Download” - Download the file or go to the specific URL
“Delete” - Delete file or URL from your account
Select “Publish”
In the “Publish to Partners” window, select the partner(s) you would like to publish this collateral to
Click the “Save” button.
Or Click “Auto publish” in the bottom right corner of the collateral to publish it to all partners at once.
Your Done - The new collateral build has now been moved to your “Published” area and is available to your partners.
Create Content and Marketing for Your Library
Collateral Builds:
GlassHive allows you to create and design collateral (e.g. Flyers, Whitepapers, Ebooks, Postcards, etc.) that can be shared amongst your partner base. You can then take these collateral builds and download them as a .pdf to add to emails, landing pages, social media posts, etc.
*Remember all collateral builds have the ability to automatically brand to the partner's color scheme, logos, and contact information. Another added benefit is that when you create collateral builds, your partners will have the ability to customize and edit that content exclusively within their instance without any third-party software*
Creating Collaterals:
Go to “Partner Resources”
Go to “Collateral Builder”
Click the “Collateral Build +” button at the top
In the “Create Collateral” Window:
Add the file name
Choose the page size from the options provided
Select categories to improve searchability for partners
Once document specifics have been set, click the “Next Step” button
Design your collateral document using the GlassHive designer
Once the document is completed, click the “Download” button at the top right to view the finished piece
If all looks good, click the “Save and Go Back” to go back to the “Collateral Builder” area
Go to the “Unpublished” area to find your newly created collateral document
Go to the new collateral document you wish to publish to your partners and click on “Options.”
From the drop-down, you get four options:
“Publish” - Publish the collateral to partners
“Edit” - Edit file name of collateral
“Duplicate” - Create a copy of a file
“Delete” - Delete file or URL from your account
Select “Publish”
In the “Publish to Partners” window, select the partner(s) you would like to publish this collateral to
Click the “Save” button.
Or Click “Auto Publish” in the top right corner of the collateral to publish it to all partners at once.
You’re done - The new collateral build has now been moved to your “Published” area and is available to your partners.
Emails (Graphical and Non-graphical):
GlassHive allows you to create designed and/or plain text emails that you can share with your partner base. You can take emails and add them to a marketing plan along with any other assets you created in your partner resources. This allows you to put together cohesive and powerful marketing messaging to generate new leads for your partners. All emails built-in GlassHive have the ability to automatically brand to the partner's color scheme, logos, and contact information.
Remember all email templates have the ability to automatically brand to the partners’ color scheme, logos, and contact information. Another added benefit is that when you create email templates, your partners will have the ability to customize and edit that content exclusively within their instance without any third-party software.
Creating Emails:
Go to “Partner Resources”
Select either “Graphical Emails” or “Non-Graphical Emails”
For Graphical Emails
Click the “Create Template”
Name the template
Select categories
Choose your starting point - Create from an existing template or start fresh
Click “Save & Continue”
Design your email template with the GlassHive designer
Once completed, click “Save & Close”
For Non-Graphical Emails
Click the “Create Template +”
Name the template
Create a subject line
Select a category
Design your email template with the GlassHive designer
Once completed, click “Save”
Go to the “Unpublished” area to find your created email template
Go to the email template you wish to publish to your partners and click on “Options.”
From the drop-down, you get four options:
“Publish” - Publish the email template to partners
“Edit” - Edit the email template
“Duplicate” - Create a copy of the email template
“Delete” - Delete the email template from your account
Select “Publish”
In the “Publish to Partners” window, select the partner(s) you would like to publish this email template to
Click the “Save” button.
Or Click “Auto Publish” next to the email template to publish it to all partners at once.
You’re done - The new email template has now been moved to your “Published” area and is available to your partners.
You can also learn more here: Create Email Templates for Vendors
Marketing Plans:
Help your partners plan out their marketing plans by creating templates for them. This will allow them to build out a chain of marketing touches ahead of time. Whether it be by quarter or by topic, using a marketing plan makes the scheduling of multiple campaigns much more manageable.
*Remember all marketing plan templates have the ability to automatically brand to the partners’ color scheme, logos, and contact information. Another added benefit is that when you create marketing plan templates, your partners will have the ability to customize and edit that content exclusively within their instance without any third party software.*
Creating Marketing Plans:
Go to “Partner Resources”
Go to “Marketing Plans”
Click the “Create Template +” button at the top
In the “Marketing Plan Template Settings” window:
Give the template a name
Select categories
Give the template a detailed description (e.g. What’s in the marketing plan, how long is the duration and what product or service is being promoted)
Once “Marketing Settings” is completed, click the “Next Step” button
Build your marketing plan template using the GlassHive designer
When building emails within the marketing plan designer, you get a few new options with the email designer.
A/B Test
Subject lines - Test between two subject lines to improve open rates
Body Contents - Test between two bodies of content to improve click rates
Percentage of contacts that will receive the test
Duration of Test
Time email should be sent
Once the marketing plan template is created, click “Go Back.” Don’t worry; this will autosave
Go to the “Unpublished” area to find your newly created marketing plan template.
Go to the marketing plan you wish to publish to your partners and click on “Options.”
From the drop-down, you get six options:
“Overview” - Overview of the marketing plan, such as name, description, number of emails within and delivery schedule
“Manage/Publish” - Publish the landing page to partners
“View Calendar” - See the entire plan on the calendar
“Edit” - Edit marketing plan
“Duplicate” - Create a copy of the marketing plan template
“Delete” - Delete the marketing plan template from your account
Select “Manage/Publish”
In the “Publish to Partners” window, select the partner(s) you would like to publish this marketing plan to
Click the “Save” button.
Or Click “Auto Publish” in the top right corner of the marketing plan template to publish it to all partners at once.
You’re done - The marketing plan has now been moved to your “Published” area and is available to your partners.
Journeys:
Plan out your journeys by using templates. This will allow you to build out a series of automated emails ahead of time. This is an excellent way to have dynamic, personalized marketing for your contacts based on their actions.
*Remember all content within journeys has the ability to automatically brand to the partners’ color scheme, logos, and contact information. Another added benefit is that when you create journey templates, your partners will have the ability to customize and edit that content exclusively within their instance without any third-party software.*
Creating Journeys:
Go to “Partner Resources”
Go to “Journeys”
Click the “Create Template +” button at the top
In the “Journey Template Settings” window:
Give the template a name
Select categories
Once “Journey Template Settings” has a name, click the “Save” button
Build your journey template using the GlassHive designer
Once the journey template is completed, click “Go Back.” Don’t worry; this will autosave
Go to the “Unpublished” area to find your newly created marketing plan template
Go to the marketing plan you wish to publish to your partners and click on “Options.”
From the drop-down, you get six options:
“Edit” - Edit journey template
“Manage/Publish” - Publish the journey to partners
“Duplicate” - Create a copy of the journey template
“Delete” - Delete the journey template from your account
Select “Manage/Publish”
In the “Publish to Partners” window, select the partner(s) you would like to publish this journey template to
Click the “Save” button.
Or Click “Auto Publish” next to the journey template to publish it to all partners at once.
You’re done - The journey has now been moved to your “Published” area and is available to your partners.
Landing Pages
GlassHive allows you to create landing page templates and publish them to all your partners. GlassHive provides maximum flexibility as you can make edit(s) on your existing landing page templates and have that be pushed across all your partners.
*Remember all landing page templates have the ability to automatically brand to the partners’ color scheme, logos, and contact information. Another added benefit is that when you create landing page templates, your partners can customize and edit that content exclusively within their instance without any third-party software.*
Creating Landing Pages:
Go to “Partner Resources”
Go to “Landing Pages”
Click the “Create Template +” button at the top
In the “Landing Page Settings” window:
Choose your starting point - create from an existing template or start fresh
Give the template a name
Give the template a meta title
(Optional) Upload a favicon
Select categories
Once “Landing Page Settings” is completed, click the “Next Step” button
Design your landing page template using the GlassHive designer
Once the landing page template is completed, click “Save”
Go to the “Unpublished” area to find your newly created landing page template
Go to the landing page you wish to publish to your partners and click on “Options.”
From the drop-down, you get four options:
“Publish” - Publish the landing page to partners
“Edit” - Edit landing page template
“Duplicate” - Create a copy of the landing page template
“Delete” - Delete the landing page template from your account
Select “Publish”
In the “Publish to Partners” window, select the partner(s) you would like to publish this landing page to
Click the “Save” button.
Or Click “Auto Publish” next to the landing page template to publish it to all partners at once.
You’re done - The landing page has now been moved to your “Published” area and is available to your partners.
Document Builds:
GlassHive allows you to create and design documents for signature (e.g. Agreements, Proposals, Change orders, SOW, etc.) that can be shared amongst your partner base.
*Remember all document builds have the ability to automatically brand to the partner's color scheme, logos, and contact information. Another added benefit is that when you create document builds, your partners will have the ability to customize and edit that content exclusively within their instance without any third-party software*
Creating Documents:
Go to “Partner Resources”
Go to “Documents”
Click the “Create Template +” button at the top
In the “Create a Template” Window:
Choose your starting point - create from an existing template or start fresh
Give the template a name
Select categories
Once document specifics have been set, click the “Next Step” button
Design and build your document using the GlassHive designer
Once the document is completed, click the “Preview” button at the top right to view the finished piece or you can download the template as a PDF or Word docx.
If all looks good, click the “Go Back” to go back to the “Document Builder Templates” area
Go to the “Unpublished” area to find your newly created document template
Go to the document template you wish to publish to your partners and click on “Options” dropdown.
From the drop-down, you get four options:
“Publish” - Publish the document to partners
“Edit” - Edit file name and categories of document
“Duplicate” - Create a copy of a template
“Delete” - Delete the template from your account
Select “Publish”
In the “Publish to Partners” window, select the partner(s) you would like to publish this document to
Click the “Save” button.
Or Click “Auto Publish” next to the document template to publish it to all partners at once.
You’re done - The new document template has now been moved to your “Published” area and is available to your partners.
Social Media:
With GlassHive, you can create content and campaign templates for social media.
*Remember, with all social media post templates, your partners can customize and edit that content exclusively within their instance without any third-party software.
Creating Social Media Posts:
Go to “Partner Resources”
Go to “Social Media Post Templates”
Click the “Create Template +” button at the top
In the “Social Media Post” window:
Choose your starting point - Create from an existing template, past post or start fresh
Give the template a name
Select categories
Once “Social Media Post” is completed, click the “Next Step” button
Create your social media post using the GlassHive platform
Add text and any hashtags
Upload an image or choose an image from your library
Once the social media post template is completed, click “Save”
Go to the “Unpublished” area to find your newly created social media post template
Go to the social media template you wish to publish to your partners and click on “Options.”
From the drop-down, you get four options:
“Publish” - Publish the social media post template to partners
“Edit” - Edit social media post template
“Duplicate” - Create a copy of the social media post template
“Delete” - Delete the social media post template from your account
Select “Publish”
In the “Publish to Partners” window, select the partner(s) you would like to publish this social media post template to
Click the “Save” button.
Or Click “Auto Publish” next to the social media post template to publish it to all partners at once.
You’re done - The social media post template has now been moved to your “Published” area and is available to your partners.
Categories
In GlassHive, you can add and edit categories to help your team and partners easily identify different types of content throughout GlassHive, such as media files, emails, journeys, landing pages and more.
Creating Categories:
Go to “Partner Resources”
Go to “Categories”
Click the “Add a Category +” button at the top
In the “Add Category” window:
Give the Category name
You’re done - The new category is now available to add to your GlassHive content.
