Graphical Templates
Add a working URL to all the buttons included in the template
If an image is too small or large, resize it by using an editing tool such as PhotoShop, Snagit, etc. Then add the image into your campaign template.
Make sure all your branding colors, logo, and footer get updated when creating a campaign from a template under the "Shared Templates" and "Included with Subscription" .
Non-Graphical Templates
Remove all curly brackets and its content. Make sure to replace it with your information.
2. Use Insert to add fields that will auto-populate
3. Always include links in your templates. You can add them by inserting items from your Marketing Collateral or by adding a link to any of the text